I have recently read a Metro Article about an advertisement on children wanting to be noticed more by their parents.
The purpose of the digital billboard advert is to make parents aware that they need to ditch technology and interact with their children more.
However, it’s had mixed reviews from residents in Middlesborough, because of the caption underneath the image stating: “Help me be ready for nursery. Playing with me helps me learn to take turns and concentrate. It makes me feel special”. Some residents have deemed this campaign as “strange” and “weird” and how it’s not appropriate to tell parents what to do with their children. Whilst others are welcoming the campaign, as it’ll give some parents a wake-up call that they needed.
It’s caused quite a controversy about this poster, but the purpose of the campaign is to create awareness of the benefits of communicating with your children at a young age and how it develops their language skills.
It’s incredibly important to develop their language through chatting together, because it extends an inquiring mind, aids them to become precursor to learning and encouraging curiosity and questioning. Additionally, it builds their social awareness through the shared observation and interaction with others; plus how to recognise boundaries with other children around their age group. Communicating enhances mental stimulation engagement and aids them to be aware of the world around them.
The interactions between parent and child throughout their childhood till they become young adults; it continually builds skills and cultivates a learning and developing brain. It’s important that parents understand how vital it can be to interact with their child, because it’ll help with their progress in learning and development.